Why a Custom Logo Design is Important for your Business?
A quality company logo is the most important element in any corporate identity strategy. Marketing materials and media have evolved at a rapid pace and market expectations have evolved as well. Without knowing how or why, potential customers' initial impressions about your company are highly impacted by the quality of your logo.
Out of the box, homegrown, or discount designs are recognized immediately at an intuitive level and are associated with lack of professionalism, corner cutting, and unreliability. Customers instinctively judge that if you don't care enough about your own business to invest in your image you won't provide quality services or products to them.
Developing a company logo is a one-time investment that will help shape the future of your business for years to come. You know that to compete in today's business environment you have to think "outside the box". So why would you accept a corporate identity from "inside the box"?
What Defines a Quality Custom Logo?
When you see a powerful company logo you know it. But how?
By definition a quality custom logo is unique... so it's difficult to define what makes for a quality design in general. However, there are some factors that contribute to a quality logo design that will produce a powerful positive image and help your business grow.
A Quality Custom Logo:
- Reflects the mission and personality of your business
- Projects pride and confidence in your products and services
- Is immediately recognizable and memorable
- Won't be confused with other company logos
- Contains one of a kind graphic elements
- Can be incorporated into broader corporate identity elements (e.g. website design, letterhead, print marketing materials)
- Uses adapted fonts where applicable
- Works in multiple media without losing core message (e.g. web, print, color, black & white, grayscale, etc.)
How ACF Will Develop A Powerful Custom Logo For Your Company
One of our expert graphic designers will work one on one with you to fully understand your business mission and goals as well as your market. We'll also explore your ideas and thoughts in order to clarify the business image you want to project.
In this step we will develop draft custom logo options for your review designed to reflect the elements identified in the discovery process above.
Here we refine the logo design based on your reactions to the initial draft designs. This is where your custom logo design really takes shape and takes on the one of a kind quality that defines a quality corporate image.
After the revisions are finalized, we will deliver a full package of image formats and logo usage guidelines if requested.