Your company's custom corporate identity is its first chance to make an impression on potential clients. It can communicate a company's style, philosophy, and even line of work in many cases. The most important impact a corporate identity has, however, is to display a professional presentation that reflects the commitment your company has to its clients.
The anchor point of any custom corporate identity is obviously the logo. Logos can open doors to creative expression and opportunity or it can shut them down.
Stationery Design & Layout
- A company's style can be expressed through cut sheets, folders, digital presentations and a whole lot more. We can work with you to decide which elements will work best for your custom corporate identity and your target market.
Website Design & Layout
- A website is a staple of any custom corporate identity today, and not just for 'dot-com' businesses. Clients expect all companies to have a presence on the web, and a lack of one can be damaging your image.
- It is important that any marketing material you use is consistent with your custom corporate identity. We can help you create a cohesive marketing campaign that will enhance your marketability and visual recognition.
Custom Logo Designs That Fit Your Business
Regrettably, most companies do not put the appropriate emphasis on their custom corporate identity, which in turn can cost them valuable client accounts. In today's modern business arena there is more competition than ever, and even more importantly, potential clients are armed with the tools to research and decide where to spend their money without ever actually speaking with you.
A professionally designed custom corporate identity can act as a virtual sales force, driving business opportunities "to your door." Whether you are sending direct mailers to your target market, or simply have a storefront, or website for potential clients to visit, presentation is the first and sometimes the only aspect a client will see. Their perception of everything they experience afterward will be colored by the impression your custom corporate identity illustrates.
Many clients may not even know why they choose one company over another. Some might say that they just felt one company was more organized, or more professional. But how could they really know that before actually working with them? The truth is they don't. It is all perception, and much of that perception is derived from a company's custom corporate identity.